The Sauber-run Stake F1 Team is set to change its title throughout the 2024 F1 season, utilizing the Kick F1 crew banner at races the place playing commercial is prohibited.
The Hinwil-based F1 outfit is set embark on a bizarre time frame as former title sponsor Alfa Romeo left the crew at the finish of 2023, and the crew nonetheless wants to full two F1 seasons forward of its transformation into the Audi works crew.
Expanding on the crew’s identification, Team Representative Alessandro Alunni Bravi stated: “We have introduced the chassis title as Kick Sauber and we now have a brand new crew identification, Stake F1.
“So our new crew identification is just not that we overlook Sauber. We are the Sauber group, we’re a strong group of individuals working collectively, however we current ourselves in the F1 group with a brand new crew identification for the subsequent two seasons.
“This is vital for us, it’s not only a industrial partnership however it’s the method we would like to strategy the F1 world, the place creativity, innovation and ingenuity are a part of our advertising and marketing technique.
“This is also important to provide the team with all the means and resources to approach the next two seasons that will see ourselves in a strong transformation process. It’s not that we forget Sauber – we are the Sauber Group – but our team in F1 is Stake F1.”
With the departure of Alfa Romeo, the Sauber-run F1 squad was pressured to discover a new key sponsor with Stake providing the finest partnership. Stake.com is an Australian-Curaçaoan on-line on line casino, and was based in 2017. Since then, it has expanded its companies, having additionally opened Stake.us to supply service to gamers in the United States.
The playing website gives conventional on line casino video games (similar to slots, blackjack and roulette) and sports activities betting. It additionally gives video streams with reside sellers.
Since its basis, Stake.com has invested in sponsorship offers throughout a number of sports activities, together with with UFC fighter Israel Adesanya, English soccer groups Gillingham, Watford, Everton, Indian soccer membership Mumbai City, Argentine footballer Sergio Agüero, Formula One reserve driver Pietro Fittipaldi and his brother, Formula 2 driver Enzo Fittipaldi, Canadian musician Drake.
While the sponsorship settlement between the Hinwil-based F1 crew and Stake appears to work with none limitations at first, the guidelines revolving round playing commercial are set to trigger complications to the F1 crew and its name-giving sponsor.
Eight of the 24 host nations – Qatar, Japan, Saudi Arabia, United Arab Emirates, Singapore, Bahrain, China and Brazil – all have some form of restriction on playing whereas Stake is banned from promoting in Australia.
The crew will surrender on the Stake banner in nations the place playing commercial guidelines prohibit the use of such a reputation, and can use the Kick F1 Team as an alternative.
Kick is a reside streaming service, and is operated by Kick Streaming Pty Ltd and backed by Stake.com co-founders Bijan Tehrani, Ed Craven, which means that the essential sponsor can be the identical behind each names.
Alunni Bravi defined: “We can be totally compliant with all the native relevant legal guidelines and the place Stake is permitted. So the place playing promoting is prohibited, we’ll use a unique title.
“As last year, we have Kick as one of our most important partners – the car launch was streamed live on Kick.com, our chassis name is Kick Sauber, so where we will not be racing as Stake, we will use the second team name.”
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