Aston Martin Aramco Cognizant Formula One Team (AMF1 Team) is proud to announce that stichd will develop into the crew’s Official Merchandise Partner from 2024.
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The long-term settlement with stichd, a part of the PUMA Group, will see the corporate tackle unique rights to design, produce and distribute AMF1 Team’s fanwear merchandise from the beginning of the 2024 FIA Formula One World Championship season.
Furthermore, stichd will develop into the Official E-commerce Partner of AMF1 Team, gaining international distribution rights to promote AMF1 Team branded attire and equipment throughout a number of on-line and offline channels, together with the Aston Martin web site and the Fuel for Fans on-line retailer.
Headquartered in ‘s-Hertogenbosch, the Netherlands, stichd specialises in licensed fanwear and life-style attire.
AMF1 Team will promote crew duplicate attire and equipment, special-edition collections and fanwear at fan retail shops operated completely by stichd throughout each Formula One race weekend from 2024.
Jefferson Slack, AMF1 Team Managing Director, Commercial and Marketing, stated:
We actually really feel the eagerness and depth of our followers. This yr, we’ve witnessed large development in our viewers – notably because the crew’s on-track performances have improved. Much of what we do as a crew is directed in the direction of shocking and delighting our fanbase. Partnering with stichd to make official fanwear obtainable to everyone seems to be a implausible alternative, and we sit up for working intently with them on subsequent yr’s first assortment.
Nina Nix, CEO of stichd, stated:
We are past excited to affix forces with AMF1 Team. As F1 and Aston Martin proceed to develop their momentum, we’re able to translate this ardour into fashion-forward attire and equipment. And we actually sit up for doing this with the AMF1 crew.
About stichd:
As a member of the PUMA Group, stichd is a licensee with its HQ positioned in ‘s-Hertogenbosch, the Netherlands. In addition, stichd has a global presence with sales offices throughout Europe, the UK, Mexico, China and in Southeast Asia. The fanwear team is primarily situated in London. The company’s warehousing and logistics are positioned in Tilburg, Netherlands and through our service companions in Mexico, China and Malaysia.
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