The success of the ICC Women’s T20 World Cup 2023 has highlighted the continued upward trajectory of the ladies’s cricket throughout the world, with excellent engagement numbers throughout broadcast and digital platforms, rising but once more for an ICC occasion.
• ICC Women’s T20 World Cup 2023 showcases additional upward trajectory of the ladies’s game
• 192 million world viewing hours, a rise of 44% from earlier Women’s T20WC
• 1.39 billion video views, up 26% from Women’s T20WC 2020
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A NUMBERS GAME: BROADCAST EDITION
The ICC Women’s T20 World Cup 2023 was the most watched ICC ladies’s occasion so far with world viewing hours for the occasion reaching 192 million, a 44% enhance from the 2020 World Cup in Australia highlighting the continued and rising urge for food for ladies’s cricket in keeping with the ICC’s strategic precedence.
The occasion has created a long-term legacy for ladies’s cricket in South Africa, inspiring a brand new era of women and boys to choose up a bat and ball. This was highlighted by the broadcast figures in the host nation, which noticed a 130% enhance in reside protection, together with the closing – involving South Africa for the first time in an ICC occasion, males’s or ladies’s, which was accessible on free-to-air tv. The general viewership figures for the occasion shattered previous data with a rise of 790% of followers tuning in to get pleasure from the World Cup in comparison with the earlier version in 2020.
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There had been additionally spectacular will increase of engagement in India with complete reside viewing hours throughout linear TV and digital platforms up 57% from 2020 regardless of India not reaching the closing, showcasing followers’ demand for ladies’s cricket in the nation. Overall, the most watched game in India was the Women in Blue’s group stage fixture in opposition to Pakistan, which obtained a mixed 32.8 million reside viewing hours throughout the Star Sports community and Disney+ Hotstar.
In the United Kingdom, the complete reside viewing hours of the World Cup was 6.9 million, up 26% from 2020 and 16% from the 2018 occasion, making it the most watched ICC Women’s T20 World Cup so far.
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THE STAGGERING GROWTH OF WOMEN’S CRICKET
On ICC’s digital channels there was an uplift of 26% video views throughout all channels with the ICC Women’s T20 World Cup 2023 attaining 1.39 billion video views in comparison with 1.1 billion for the 2020 version in Australia.
Across the ICC web site and app, the numbers revealed the highest ever viewers for a ladies’s occasion with 12.5m distinctive customers throughout each platforms – 20% greater than the Women’s Cricket World Cup 2022 in New Zealand displaying the consequence of the ICC’s funding in a variety of options for the first time for a ladies’s occasion together with the VR ShotTracker, the place followers may see an augmented replay of each six, a vertical video feed together with in-game and match highlights from each game and a quantity of in stadia activations for followers in attendance.
The ICC partnership with Meta produced some thrilling content material for followers once more with the most important intention to boost consciousness of the occasion to a youthful and broader viewers in India. Three Instagram content material creators produced non-traditional items for ICC’s channels that included a singalong with the whole Indian cricket staff, comedy skits involving gamers (in Hindi) and feminine empowerment items celebrating the individuals of the occasion. The content material collection generated unbelievable numbers – greater than 344 million video views for less than 14 particular person Reels.
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Official phrase from ICC Chief Executive Geoff Allardice
“The ICC Women’s T20 World Cup 2023 broadcast and digital numbers are one other instance of the glorious progress that’s being made to speed up the progress of ladies’s cricket. As a strategic precedence for the sport we’re working exhausting to interact followers and new audiences with our ICC Women’s occasions.
“For what was a game-changing event for women’s cricket in South Africa with some exciting and competitive cricket, there was also increased engagement numbers in other key markets in India and the UK which is very pleasing to see. The approach to digital innovation for ICC Women’s events has also seen an uplift in fans engagement with the World Cup and our focus is to continue to provide audiences engaging content throughout the year to fulfill that growing demand.”
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