Lidl-Trek introduced their new equipment ahead of the Grand Départ of the Tour de France in Bilbao.
Lidl is the brand new sponsor of the American WorldTour group and the equipment has the well-known colours purple, yellow and blue of the grocery store chain that replaces the Segafredo espresso model.
The new sponsorship will permit the group to develop and also will create a growth group for 2024, constructing the group from scratch.
“Over the years, we’ve invested a lot in young riders who are developing at a high level,” common supervisor Luca Guercilena mentioned. “Loyalty to the team has been fundamental to reaching our potential. That will never change.”
Mads Pedersen, Quinn Simmons, Mattias Skjelmose, Giulio Ciccone, Jasper Stuyven, Alex Kirsch, Juan Pedro Lopez and Tony Gallopin rode down the aisle of the grocery store to disclose the brand new colors.
The reveal you’ve got all been ready for! #LidlTrekKitDay pic.twitter.com/jEEVNqq7Hn
— Lidl-Trek (@TrekSegafredo) June 28, 2023
