Today, worldwide journey and way of life model TUMI launched its limited-edition TUMI and McLaren sixtieth Anniversary Collection to have a good time six many years because the founding of the elite motorsports staff and luxurious supercar maker McLaren. The assortment was unveiled within the closing instalment of the model’s Spring 2023 marketing campaign, “Unpack Tomorrow,” that includes returning TUMI Crew member and McLaren Formula 1 driver Lando Norris.
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Sixty years in the past, New Zealand-born racer, engineer, and visionary Bruce McLaren arrange the racing staff in England, which stays one of many world’s most profitable names in motorsport. McLaren has gained 20 Formula 1 World Championships, 183 Formula 1 grand prix, the Indianapolis 500 thrice, and the 24 Hours of Le Mans at its first try. In the Sixties, Bruce unveiled the M6GT, the primary ever McLaren supercar, reflecting his imaginative and prescient to provide the world’s most interesting vehicles for monitor and street.
Goran Ozbolt, Chief Designer, McLaren Automotive, commented:
Together with TUMI, we wished to construct on the success of our core and carbon fibre collections with a bespoke capsule edit to have a good time the sixty years of McLaren.
This version of luxurious journey items additionally celebrates our founder Bruce McLaren’s ardour for trying to the longer term, pushing the boundaries, and matching easy performance with a contemporary design language that displays the ethos of each firms.
The synergies between TUMI and McLaren are plain as two manufacturers rooted in creating world-class, efficiency luxurious merchandise with a correct understanding of how expertise and performance coincide.
Victor Sanz, TUMI’s Creative Director, added:
We are thrilled to have collaborated on this assortment with McLaren, utilising their well-known papaya color and combining trendy, light-weight supplies to create baggage, luggage and equipment that remember their sixtieth anniversary.
TUMI and McLaren’s commemorative collaboration will proceed to seamlessly combine trend, way of life, and expertise with its latest seasonal items by means of its mixture of cutting-edge expertise, innovation, and design excellence.
Designed to accommodate the wants of pioneers, travellers and adventurers on the go, the gathering gives a spread of limited-edition kinds in McLaren’s signature papaya colourway, together with the Torque Sling, Velocity Backpack, and Aero International Expandable 4-Wheeled Carry-On, as seen in Lando’s “Unpack Tomorrow” marketing campaign photographs.
Lando’s instalment of “Unpack Tomorrow,” which follows that of fellow TUMI Crew members Richarlison de Andrade and Reneé Rapp, options the racing celebrity in a short-film montage of his travels, showcasing a hybrid McLaren Artura supercar and the ways in which his TUMI bag’s efficiency matches his personal.
The Formula 1 driver’s marketing campaign video reintroduces best-selling items from TUMI’s core TUMI | McLaren assortment, which the model has relaunched this season, furthering the celebration of McLaren’s particular anniversary of the continued partnership between the worldwide journey and way of life and luxurious automotive manufacturers.
In addition to launching the sixtieth Anniversary assortment, TUMI will amplify its partnership with McLaren by means of a worldwide content material sequence at key Grand Prix races, together with a number of neighborhood engagement ways, influencer expertise, and unique giveaway prizes.
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