The Formula One grid is charging into the 2024 season with a brand new look and new assist. Yesterday, Visa and Red Bull F1 Teams introduced an unprecedented multi-year settlement the place Visa will change into the primary international companion of each Red Bull F1 groups, bringing a brand new look staff to the F1 grid within the type of Visa Cash App RB, previously Scuderia AlphaTauri.
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Visa’s first new main international sports activities sponsorship in additional than 15 years, the settlement encompasses the Visa Cash App RB staff, corresponding title partnership on the F1 Academy staff entry and the Oracle Red Bull Racing staff. The Visa brand seems on each the Oracle Red Bull Racing and Visa Cash App RB automobiles, in addition to the F1 Academy entries from the respective groups.
“This is a groundbreaking partnership and a great opportunity for the Visa brand to engage one of the fastest-growing sports communities on the planet,” mentioned Frank Cooper III, Chief Marketing Officer, Visa. “This alliance resonates strongly with Visa’s vision to inspire individuals to ‘make it,’ striving to take small steps for improvement each day, during every race or event.”
Visa Cash App RB Races into the Future
Visa Cash App RB Drivers Yuki Tsunoda of Japan and Daniel Ricciardo of Australia will sport a newly designed Visa and Cash App-inspired automotive livery and driver’s package when the F1 2024 racing sequence kicks off in Bahrain on February 29. The full livery unveil will happen throughout a particular Las Vegas occasion on February 8.
Beyond the high-impact branding alternatives with Visa Cash App RB, the 2 firms are dedicated to each propelling the staff to excellence on the grid and offering cardholders alternatives to get nearer to the motion by means of staff actions, together with behind-the-scenes entry, driver meet and greets, merchandise and elevated hospitality at races.
“It’s fantastic to reveal the new identity and to welcome new partners as we embark on the next phase of the team’s Formula 1 story,” mentioned Peter Bayer, Chief Executive Officer of the newly named Visa Cash App RB staff. “Faenza is entering a new era of racing, staying true to our roots as a hothouse for talent but now with an even greater focus on competing for the biggest prizes in Formula 1. We have a bold vision for the team led by myself and Team Principal Laurent Mekies and having future-focused partners such as Visa and Cash App alongside us on that journey is hugely exciting.”
Championing Equality in Motor Sports
Visa has lengthy been dedicated to ladies’s empowerment and financial development by means of sponsorship platforms. Furthering that dedication, Visa and Cash App will be part of Red Bull to champion Visa Cash App RB within the F1 Academy sequence. The all-female driving sequence takes place at seven choose F1 tracks over the identical weekend because the F1 races. This livery may also be unveiled throughout February’s particular occasion.
“We’re thrilled to embark on this journey with Visa and Red Bull,” mentioned Catherine Ferdon, Head of Brand, Cash App. “The Visa Cash App RB team and Cash App are dedicated to connecting people and communities, and there’s no greater unifier than sports. With the continued growth of Formula One in the US, this sponsorship allows us to deepen our relationship with Formula One fans and furthers Cash App’s commitment to supporting and growing the culture of F1 fandom in the United States while offering more value to our customers. We have a history of elevating emerging talent and look forward to sponsoring a team known for developing incredible up-and-coming drivers.”
“The birth of Visa Cash App RB is a hugely significant moment,” mentioned Oliver Hughes, Chief Marketing Officer at Red Bull Technology. “The new identity is not simply a name change; it’s the start of a thrilling new journey designed to take the team to new levels of competitiveness, and that’s demonstrated in the presence of one of the world’s most iconic brands as the team’s title partner. But, like the team, Visa is firmly focused on the future, expanding from its world-leading position in its core business to become a global pacesetter in the development of digital financial services for everyone, everywhere. Matching that commitment to future finance, Cash App joins the team as a key partner and as one of the most downloaded finance apps. The team’s new identity as Visa Cash App RB leans into a future in which the team charges towards the front of the grid every weekend.”
Visa Cash App RB: With greater than 350 race begins and counting, Red Bull’s Italian Formula 1 staff has been one of many sport’s most constant and necessary rivals since 2006.
Launched as Scuderia Toro Rosso and charged with bringing future champions to the grid, the staff was profitable in launching the top-level careers of a era of drivers who’ve gone on to win races and world championships in Formula 1 and past. The success continued following the groups’ 2020 rebrand as Scuderia AlphaTauri, with victory on the Italian Grand Prix in its first season. Now reborn with an expanded mission to battle for the game’s greatest prizes, the Visa Cash App RB staff is powering into a brand new period of competitors on the pinnacle of motorsport.
Visa: Visa (NYSE: V) is a world chief in digital funds, facilitating transactions between customers, retailers, monetary establishments and authorities entities throughout greater than 200 international locations and territories. Our mission is to attach the world by means of probably the most modern, handy, dependable and safe cost community, enabling people, companies and economies to thrive. We imagine that economies that embrace everybody in every single place uplift everybody in every single place and see entry as foundational to the way forward for the cash motion.
Cash App: Cash App is the cash app. It’s a straightforward approach to spend, ship, and retailer cash. Sending and receiving cash is free and quick, and most funds will be deposited on to an exterior checking account in just some seconds. With Cash App, prospects also can purchase and promote Bitcoin immediately, get a paycheck deposited proper to the app, create a singular $cashtag to share with anybody to receives a commission quick and use the Cash App Visa pay as you go debit Card to spend the cash in every single place Visa Debit is accepted. Debit playing cards issued by Sutton Bank pursuant to a licence from Visa U.S.A. Inc. Visa is a registered trademark of Visa International Service Association. All different emblems and service marks belong to their respective house owners
