WhatsApp and Mercedes-AMG F1 Team lit up the Empire State Building inexperienced and launched a brand new race automotive emoji to rejoice its fast progress within the United States. The firm introduced double-digit progress in each each day customers and messages despatched on WhatsApp within the U.S., a testomony to the platform’s reputation and relevance within the nation.
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WhatsApp launched the brand new customized race automotive emoji that over two billion customers can use instantly of their chats, simply in time for the Miami Grand Prix this coming weekend. Mercedes-AMG PETRONAS F1 driver Lewis Hamilton and CEO and Team Principal Toto Wolff collectively flipped the Empire State Building’s well-known gentle swap and turned the constructing’s iconic tower lights a shiny WhatsApp inexperienced. A dynamic gentle adopted the lighting present takeover of the constructing’s facade, which featured an animated projection of the brand new emoji racing via New York City.
The celebration continues when WhatsApp and Mercedes-AMG F1 convey the emoji to life because it shuts down Fifth Avenue for the first-ever demonstration of a Formula One automotive in Manhattan. The occasion might be led by none aside from Mercedes-AMG PETRONAS F1 driver Lewis Hamilton, a seven-time World Champion, who might be on the wheel of the pace demo, which is able to happen alongside a life-sized reproduction of the emoji race automotive.
Will Cathcart, Head of WhatsApp, mentioned:
Year after 12 months, WhatsApp has gained stable floor within the U.S. as a result of individuals need a personal and safe option to talk throughout platforms. WhatsApp is the easiest way to talk a couple of race with associates around the globe, and throughout the U.S., we’re excited to rejoice this progress with Mercedes and the Empire State Building.
Toto Wolff, CEO and Team Principal, Mercedes-AMG PETRONAS F1 Team, added:
In current years, our sport and WhatsApp have been on a powerful progress journey within the United States. Therefore, the partnership between WhatsApp, our official messaging associate, and us as a crew is a pure match. We rely each day on WhatsApp for the privateness and safety it affords in our communications, which is significant in F1. WhatsApp’s end-to-end encryption ensures that our conversations stay personal and safe, a characteristic that we worth enormously.
We are additionally keen about connecting individuals via shared experiences, dedicated to telling unimaginable tales and setting the benchmark in our respective fields. The anticipation is palpable as we gear up for the primary stateside Grand Prix this 12 months. We are thrilled to rejoice our collaboration with a number of iconic moments and New York City activations that can spark conversations.
Lewis Hamilton mentioned:
I’ve all the time felt a particular reference to the United States. I keep in mind going to New York as a child and dreaming about residing there, and I’ve been lucky to have spent a whole lot of time right here since then. I’ve had many unimaginable experiences and related with many wonderful individuals in New York, however to drive an F1 automotive down Fifth Avenue and gentle up the Empire State Building is extremely particular. It’s one thing I by no means thought attainable, and it’s been even higher to do it in partnership with WhatsApp, an app that retains my connection to the U.S. alive by making it straightforward to remain in contact with so many individuals stateside.
Rounding off two days of celebrations following the launch of a brand new race automotive emoji, Lewis, the crew, and our Official Messaging Partner WhatsApp took over Fifth Avenue in New York City for an exciting demonstration run. The run, a first-ever stay demonstration of an F1 automotive in Manhattan, was a sight to behold. The automotive, pushed by Lewis Hamilton, was joined by a life-sized model of the not too long ago launched emoji race automotive, including to the thrill of the occasion.
The seven-time World Champion obtained behind the wheel of W12 and was joined by a life-sized model of the not too long ago launched emoji race automotive. The run marked the first-ever stay demonstration of an F1 automotive in Manhattan and WhatsApp’s double-digit progress within the U.S.
Lewis mentioned:
That was epic! I’ve all the time dreamed of driving an F1 automotive down Fifth Avenue in New York City. It was unbelievable seeing the crowds and everybody’s pleasure. It is unimaginable to do one thing like this, particularly contemplating the outstanding historical past of this metropolis.
Thank you to WhatsApp and the Empire State Building for making it attainable. I take advantage of WhatsApp to speak with all my household and associates and keep in contact after we journey the world. I’ll all the time keep in mind to collaborate with them on a day like this.
Toto added:
I’ve achieved many occasions up to now 12 years, however this tops all of it. Seeing Fifth Avenue shut down for a Mercedes-AMG PETRONAS F1 Team automotive to run was spectacular. That is true even by New York requirements!
It is unbelievable to have the ability to do that to rejoice our partnership with WhatsApp and showcase our relationship. WhatsApp is our default communication device; it’s end-to-end encrypted and secure. It is significant for our crew, and our partnership is a pure match.
