WhatsApp and Mercedes-AMG Petronas F1 Team are forming a multi-year partnership that can take followers into the guts of the motion with the eight-time World Champions. With the privateness and safety offered by WhatsApp, workforce followers will likely be given unique alternatives to have interaction with Mercedes-AMG F1 and entry distinctive content material.
Click right here to subscribe to our print version!
WhatsApp is the world’s main personal messaging service that connects over two billion individuals globally. Mercedes-AMG F1 depends on WhatsApp because the go-to messaging app to collaborate, champion each other, and preserve essential real-time coordination throughout 23 races a yr on a number of continents. For years, WhatsApp chats have been a part of the tradition of success of the Mercedes-AMG F1 workforce, enabling quick and environment friendly decision-making on and off the monitor.
In September, Mercedes-AMG F1 was an early adopter of the new WhatsApp Channels broadcast characteristic to share with followers behind-the-scenes experiences, insights, and realities of making ready for race weekends and combating for podiums. The new partnership was introduced solely by way of the Mercedes-AMG PETRONAS F1 Team WhatsApp Channel earlier at present.
WhatsApp and the workforce signed this new partnership on the eve of the Las Vegas Grand Prix. There will likely be loads of enjoyable surprises for followers in Las Vegas and watching from house, with unique and bespoke content material deliberate for the weekend.
Over the final two years, WhatsApp has developed critically acclaimed long-form and bite-sized content material that reveals the position WhatsApp performs within the lives of athletes to attach them with family members removed from house and present a personal house for the communication that issues most. Examples embody Naija Odyssey, a movie with Giannis Antetokounmpo, and We Are Ayenda that includes the Afghan Youth Women’s National Football workforce.
Toto Wolff, CEO and Team Principal of Mercedes-AMG Petronas F1 Team, mentioned:
WhatsApp is essential in communications throughout all the things we do at Mercedes-AMG F1. Coordinating our operations, sharing concepts, and supporting each other by way of the journey of every season brings the workforce nearer collectively. It additionally helps speed up the pace of communication and decision-making throughout the group. I can’t consider a extra pure partnership as two revolutionary and forward-thinking manufacturers.
We sit up for working with WhatsApp and bringing the breadth of our tales to life in revolutionary and authentic methods.
Will Cathcart, Head of WhatsApp, mentioned:
We’ve been amazed at how the Mercedes-AMG Petronas F1 Team depends on WhatsApp to maintain the group working. The management and values they’ve demonstrated to push motorsport ahead for years have been inspiring. I’m proud we’ll work collectively to disclose how WhatsApp brings their workforce collectively and followers nearer to the motion.
About WhatsApp
WhatsApp is the world’s main communication service, offering over two billion individuals with personal and safe texting and calling. WhatsApp is free for iPhone and Android gadgets and excels at delivering cross-platform communication for teams on cellular or desktop. This yr, WhatsApp launched “Channels”, a new strategy to obtain personal updates from individuals and organizations, which surpassed over 500 million customers in its first two months. WhatsApp additionally offers massive and small companies with superior instruments for customer support and different enterprise messaging wants.
