The success of the ICC Women’s T20 World Cup 2023 in South Africa has highlighted the continued upward trajectory of the ladies’s recreation internationally.
Outstanding engagement numbers throughout broadcast and digital platforms elevated to a brand new file for an ICC occasion of its type.
Women’s T20 World Cup in South Africa most watched
The ICC Women’s T20 World Cup 2023 was essentially the most watched ICC girls’s occasion so far with world viewing hours for the occasion reaching 192 million, a 44% improve from the 2020 World Cup in Australia highlighting the continued and rising urge for food for ladies’s cricket in line with the ICC’s strategic precedence.
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The occasion has created a long-term legacy for ladies’s cricket in South Africa, inspiring a brand new era of women and boys to choose up a bat and ball. This was highlighted by the printed figures in the host nation, which noticed a 130% improve in reside protection, together with the ultimate – involving South Africa for the primary time in an ICC occasion, males’s or girls’s, which was accessible on free-to-air tv. The total viewership figures for the occasion shattered previous records with a rise of 790% of followers tuning in to benefit from the World Cup in comparison with the earlier version in 2020.
Demo Goddesses
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There have been additionally spectacular will increase of engagement in India, with whole reside viewing hours throughout linear TV and digital platforms up 57% from 2020 regardless of India not reaching the ultimate, showcasing followers’ demand for ladies’s cricket in the nation. Overall, essentially the most watched recreation in India was the Women in Blue’s group stage fixture towards Pakistan, which acquired a mixed 32.8 million reside viewing hours throughout the Star Sports community and Disney+ Hotstar.
In the United Kingdom, the overall reside viewing hours of the World Cup was 6.9 million, up 26% from 2020 and 16% from the 2018 occasion, making it essentially the most watched ICC Women’s T20 World Cup so far.
On ICC’s digital channels, there was an uplift of 26% in video views throughout all channels, with the ICC Women’s T20 World Cup 2023 attaining 1.39 billion video views in comparison with 1.1 billion for the 2020 version in Australia.
Women’s T20 World Cup sees file engagement
Across the ICC web site and app, the numbers revealed the highest-ever viewers for a girls’s occasion with 12.5m distinctive customers throughout each platforms – 20% increased than the Women’s Cricket World Cup 2022 in New Zealand, displaying the results of the ICC’s funding in a spread of options for the primary time for a girls’s occasion together with the VR ShotTracker, the place followers might see an augmented replay of each six, a vertical video feed together with in-game and match highlights from each recreation and a lot of in stadia activations for followers in attendance.
The ICC partnership with Meta produced some thrilling content material for followers once more with the primary purpose to boost consciousness of the occasion to a youthful and broader viewers in India. Three Instagram content material creators produced non-traditional items for ICC’s channels that included a singalong with your entire Indian cricket group, comedy skits involving gamers (in Hindi) and feminine empowerment items celebrating the members of the occasion. The content material collection generated unimaginable numbers – greater than 344 million video views for less than 14 particular person Reels.
What they stated
ICC Chief Executive, Geoff Allardice stated: “The ICC Women’s T20 World Cup 2023 broadcast and digital numbers are one other instance of the wonderful progress that’s being made to speed up the expansion of girls’s cricket. As a strategic precedence for the game we’re working exhausting to have interaction followers and new audiences with our ICC Women’s occasions.
“For what was a game-changing event for women’s cricket in South Africa with some exciting and competitive cricket, there was also increased engagement numbers in other key markets in India and the UK which is very pleasing to see. The approach to digital innovation for ICC Women’s events has also seen an uplift in fans engagement with the World Cup and our focus is to continue to provide audiences engaging content throughout the year to fulfill that growing demand.”
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