Aston Martin Formula One Team (AMF1) is delighted to announce the graduation of a brand new partnership with Brazilian funding administration firm XP.
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The multi-year partnership was introduced on the eve of the 2022 Brazilian Grand Prix, which takes place in Sao Paulo – dwelling to XP’s world headquarters. XP turns into the crew’s Official Global Financial Services Partner.
This partnership firmly locations XP on the worldwide stage, will showcase XP’s funding administration product portfolio and can strengthen the connection with institutional and retail purchasers.
From this weekend, XP’s branding will seem on the highest chassis and rear-wing endplates of the AMR22. Next yr, branding can even characteristic on the crew package and the overalls of all race and take a look at drivers.
The arrival of XP additional underlines the expansion and potential of the AMF1 crew. For 2023, it would run race drivers Fernando Alonso and Lance Stroll, launch the primary automotive designed by its new and totally built-in design crew and begin the migration into its all-new 400,000 sq. toes (37,000m²) manufacturing unit headquarters.
José Berenguer, CEO at Banco XP and Head of Wholesale Banking, stated:
We are delighted to companion with the Aston Martin Aramco Cognizant Formula One Team. We totally recognise AMF1’s ambition to develop into one of many dominant groups on the Formula One grid and really feel this can be a distinctive alternative to convey collectively XP and different Brazilian companions to put money into the way forward for Brazilian motorsport.
Lisandro Lopez, CMO at XP Inc, added:
As a enterprise, we give attention to constructing robust, long-term relationships with corporations and purchasers inside our ecosystem. As a revered model in Brazil, we at the moment are related with the nation’s ardour for Formula One. And that can kick off a brand new period for our model, connecting us to hundreds of thousands of Brazilians worldwide.
In addition, supporting Brazilian motorsport and younger Brazilian drivers is one in all our highest priorities for this partnership. The construction we want to present completely goals to re-establish that hegemony and put Brazil firmly again on the F1 map.
Jefferson Slack, AMF1 Managing Director, Commercial & Marketing, stated:
We are delighted to welcome XP to the AMF1 crew. They are one in all Latin America’s most revered and revered funding corporations, with a presence throughout many continents, and we’re delighted that they’ve chosen to companion with us.
Together, we consider that the longer term for Brazilian motorsport is vivid: we now have already signed Felipe Drugovich as one in all our growth drivers for 2023, and we now have massive plans for him.
We are additionally wanting ahead to supporting XP’s unimaginable intention to assist restore Brazil’s rightful place inside the F1 firmament with its complete assist programme for younger drivers. It’s an unimaginable and commanding technique to kick off this partnership.
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