McLaren Racing and TUMI introduced an enlargement of their multi-year partnership into McLaren’s Extreme E and esports groups. The world way of life and luxurious journey model will turn out to be the Official Luggage Partner of the NEOM McLaren Extreme E Team and McLaren Shadow Esports Team for 2024 and past.
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TUMI has been the Official Luggage Partner of the McLaren Formula 1 Team and McLaren Automotive since 2019 and has offered each manufacturers with premium baggage, backpacks and equipment which might be constructed to final. The partnership enlargement will additional unify McLaren’s numerous digital and bodily racing portfolio and amplify the 2 manufacturers’ shared ardour for innovation, craft and precision.
As a part of the partnership enlargement, in collaboration with NEOM McLaren Extreme E, an Extreme capsule assortment might be launched in March 2024. The capsule will characteristic smooth luggage designed to swimsuit each the on a regular basis traveller in addition to the wants of the NEOM McLaren Extreme E Team as they journey to distant places across the globe.
The TUMI | McLaren Extreme capsule will embody three new waterproof and light-weight merchandise: the Terrain Backpack, Throttle Duffel and Rally Sling, all with pops of McLaren’s signature color scheme. Each merchandise within the assortment may be packed flat and arrives in a vacuum-sealed reusable compression bag in an effort to minimise environmental affect.
McLaren Racing and TUMI will launch particulars of the expanded product vary with the McLaren Shadow Esports Team within the close to future.
Louise McEwen, Executive Director, Brand & Marketing, McLaren Racing, mentioned:
We are delighted to increase our partnership with TUMI, constructed on a real ardour for craft and excessive consideration to element, and can’t look forward to our followers to see these two thrilling new ranges as we increase into our Extreme E and esports collection.
Jill Krizelman, SVP E-commerce and Global Marketing, TUMI, mentioned:
We’re thrilled to unveil this capsule in partnership with McLaren. As two manufacturers devoted to innovation and performance, we’re obsessed with this partnership and creating merchandise that mirror our shared values.
