Scuderia Ferrari and HP announce a title sponsorship

Ferrari and HP Inc. have solid a momentous, multi-year title partnership, uniting two of the world’s most famed corporations. This collaboration signifies a shared dedication to propel sustainable innovation and expedite purposeful expertise throughout the Scuderia Ferrari Formula 1 crew, the Scuderia Ferrari Esports crew, and the Scuderia Ferrari Driver Academy. 

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In addition, the HP emblem will debut on the Maranello F1 vehicles forward of the Miami Grand Prix, scheduled for May 3-5, when the crew will begin competing as Scuderia Ferrari HP. The Scuderia Ferrari Esports crew and the Scuderia Ferrari automobile pushed by Maya Weug within the all-female F1 Academy collection, launched in 2023, will even race utilizing the brand new moniker. 

Uniting heritage and objective for a extra vital affect

Ferrari and HP are dedicated to accelerating sustainable innovation by means of expertise or sport. The corporations will even collaborate to develop academic initiatives inside their groups and communities and create a lasting affect for future generations.

Powering the groups by means of expertise

As a important facet of this alliance, integrating HP’s cutting-edge merchandise and companies, similar to adaptive PCs and gadgets, conferencing expertise, and printing capabilities, will empower Scuderia Ferrari HP and the opposite racing groups of the Prancing Horse. This integration will supercharge coaching precision and optimize strategic decision-making on and off the monitor.

Debut at Miami Grand Prix

Ahead of the Miami Grand Prix, representatives from each organizations will likely be current to disclose the Scuderia Ferrari HP livery, which can debut in a distinctive version designed explicitly for Miami. Ferrari CEO Benedetto Vigna, Scuderia Ferrari HP’s Team Principal Fred Vasseur, the crew’s drivers Charles Leclerc and Carlos Sainz, and HP CEO Enrique Lores will attend.

Benedetto Vigna, CEO of Ferrari, stated:

Our founder handed on his steady will to progress to us. From this stems our drive to innovate on the highway and the monitor, in addition to our dedication to a sustainable future, from carbon neutrality to the training of the youthful technology. At HP, now we have discovered the identical values, which makes it a great companion. We look ahead to beginning our collaboration and dealing with new alternatives and challenges collectively.

Enrique Lores, CEO of HP Inc., added:

With expertise, efficiency and distinctive craftsmanship fuelling the longer term, the partnership between Ferrari and HP is a pure match. Both manufacturers are constructed on wealthy histories which have endured the check of time. Through this distinctive collaboration, we even have a possibility to succeed in new audiences, drive enterprise progress, and create lasting affect for our shared shoppers and communities. We will leverage the worldwide racing stage to speed up sustainable innovation.